Radisson Hotel Group Joins MBD Group in Master Franchise Agreement to Drive the Growth of Premium Brands and Enhance the Luxury Hospitality Landscape in India

Radisson Hotel Group (RHG) has embarked on an exciting new chapter in India by joining forces with MBD Group through a Master Franchise Agreement. This dynamic partnership is set to fuel the rapid expansion of RHG’s prestigious brands, Radisson Collection and Radisson RED, across the country. By combining RHG’s world-class standards with MBD Group’s deep local expertise, the collaboration promises to redefine India’s luxury hospitality landscape. With a focus on both growth and innovation, this alliance will introduce cutting-edge hotel experiences, enhance the appeal of premium destinations, and cater to the growing demand for high-end accommodations. As India continues to emerge as a major player in the global hospitality market, RHG and MBD Group are perfectly positioned to lead the way in transforming the luxury travel scene.

As part of the agreement, MBD Group will spearhead the development of Radisson Collection and Radisson RED hotels in selected locations throughout India. In addition to RHG’s ongoing development efforts, MBD Group will manage key business functions, including development, management, and franchising for both brands at agreed locations. This structure will support RHG’s broader growth strategy, positioning India as a pivotal market in its expansion. With the support of RHG’s extensive partner network, the brands are set to experience robust growth in the region, tapping into emerging opportunities within the Indian luxury hospitality segment.

A major highlight of this partnership is the transformation of the Radisson Blu MBD Hotel Noida, a flagship property that was among the first five-star hotels in the area. The hotel will undergo a significant upgrade and will be rebranded as Radisson Collection MBD, aligning with the global standards of RHG’s luxury brand. The transition of this high-performing hotel marks a key milestone in RHG’s strategy to enhance its premium portfolio in India by elevating established and successful properties.

The property’s repositioning as a Radisson Collection hotel reflects RHG’s commitment to expanding its luxury offerings in India, leveraging its network to attract high-end travelers. The rebranding effort underscores the group’s vision to incorporate high-quality, landmark properties into its global portfolio, reinforcing the appeal of Radisson Collection and Radisson RED across the region.

With this strategic partnership, RHG is well-equipped to meet the increasing demand for luxury and lifestyle accommodations in India. By combining RHG’s renowned brand platforms with MBD Group’s local market expertise, the collaboration sets the stage for a new era of premium hospitality growth in one of the world’s most dynamic markets. This is just the beginning, as both brands continue to push forward with their plans for expansion in India.

Legacy and Value-driven Partnership

Radisson Hotel Group and MBD Group are united in their mission to redefine luxury and lifestyle destinations across India. Their partnership aims to create sustainable, long-term value for owners and partners, while actively contributing to the growth and enhancement of India’s hospitality sector. This collaboration will complement RHG’s ongoing independent expansion efforts in the market.